SJSU News Product Review

1)Chris Rodriguez SJSU Senior: Liked both the audio and alexa voice. He said it just really depended on the story and what version would present it better.

2) Kelly Miura SJSU Senior: Liked both voices. She thinks that the ding in between stories could be a bit more dominant.

3) Denise Rodriguez: Thought the skill was informative on the top stories on campus. She thinks it is good to keep people in the loop without having to read the Spartan Daily.

4) Amy Cabrera: Likes the skill because she can listen to what is going on at SJSU, at which her daughter attends.

5) Daniella Bejines: She hates the voice of Alexa, so she would prefer audio. However, does not own an Alexa because of her voice.

6) Daiske Eguch:i It was slow enough yet fast enough, and easy to understand. It was a nice speed and it’s good you can change the volume, the fact that alexa is a woman, it’s easier to listen to. Higher pitch is easier to listen to.
High pitch of alexa useful

7) Jackie Contreras: Clear, fine at this speed, story length short and to the point,
I’d listen to this in the morning, I listen to NPR right now, but this is good for students who don’t have much time.

8) Gabe Mungaray: Good speed. Easy sentence structure. Alexa can get annoying, but I think it’s cool. “I prefer voice, but alexa is fine for faster news.” “I wouldn’t want a serious tone unless it was a serious topic, humor is better.”

9) Catrina Ericson: Prefers the audio because the human element makes it more enjoyable.

10) Clark Reyes: Thinks that the stories should cut straight to the point and keep it as short and simple as possible.

Through all of the feedback, it seems that the majority of people are looking for the same thing. For the shorter, more serious stories we just use Alexa’s voice. As for other stories that would benefit with the human voice, it should be pure audio stories. To keep peoples focus, we should keep our stories straight to the point.

SJSU Crime Watch Marketing Plan

SJSU Crime Watch is an Alexa skill catered to SJSU students and staff or anyone who may be interested in crime activity around campus. We plan on growing our audience through social media engagement and advertisements. We will add the name of our skill to our email signature, post about it on Twitter, Facebook, Snapchat and Instagram. Snap and Instagram stories have a feature that allows you to link websites to a post on our story which makes it easy for anyone viewing our story to visit our Alexa skill page.

We will also buy an advertisement in the Spartan Daily and the Metro as well as a radio ad in SJSU’s student-run radio station. Another way we will try to get users is by raffling prizes for people who enable our skill. People can enter by enabling our skill and retweeting/reposting our tweets and Instagram posts. Then we will pick a winner at random and they will win an Amazon Echo that our team will purchase with our budget.


California Speaks 4/25 homework

My marketing plan for the California Speaks skill will be broken up into two parts. First, I’d like to attract new listeners and direct them to the Alexa skill, and second, convert existing listeners to use the skill.

To attract new listeners, I’d put up fliers around campus that advertise California Speaks, and direct readers to listen with Alexa. A QR code or short URL would make it easy for people to quickly add the skill straight from their smartphone. I would also consider asking other local radio stations in California, including San Jose State’s, to promote California Speaks in a 20-30 second clip.

To convert existing listeners, I’d ask California Speaks to mention that you can now listen to episodes using your Amazon Alexa at the end of every episode. They could also promote the skill on their existing social media channels (Facebook and Twitter), as well as on their radio stations during the weekly broadcast of the question and answers.

California News Reviews


From my interviews I found that people were fine with the Alexa voice and that it was easy to understand. The pace also works and gave enough time to think about what was said. My older sister who is 26 said that she would most likely listen to it in the morning or when she was bored. She did suggest that adding titles in between the story would help. Such as “in politics” or “in business.” Most people said they would listen in the morning or the evening. My youngest sibling did point out that she found the content interesting however, “as a teenager,” this skill would not be of interest to her.

I interviewed my three sisters age 26, 18, and 16 and my husband who is 22..

Matt’s interviews

I found from my interviews that most people were fine with just hearing the Alexa voice. The only complaint was from Kelly Abbott, Teacher at Castro Valley High school age 36 who said the Alexa voice had a little bit of a hard time with some words and names so she was forced to play the flash briefing over once or twice. All three of my interviewees said they liked how the skill gave news from different parts of the state. They all also agreed that they would most likely use the skill in the morning when waking up before starting their day. Tim Seitz age 26 did say he would like if the skill could give emergency updates if something big took place in the state that day.

People interviewed, Tim Seitz age 26, Matt’s roommate, Brendan Byrne age 24, SJSU engineering student, and  Kelly Abbott, Teacher at Castro Valley High school age 36,

Yale’s interviews

It seems that with my interviews the common consensus really boils down to whether or not they are buying the central premise of the skill. Jay had an issue with the daily nature of the post, but I don’t think with our current workforce we would be able to post twice a day. None had mentioned any grievances with the Alexa voice or the length, which lends me to believe that our approach is solid. I do agree that we might need some more political content, maybe we can ensure that one post is at least somewhat politically measured.

Jay Clouse, roommate: Said he thought the length of each individual item was compact, which is good. The focus on California is neat, but he was not sure if he would use it EVERY morning.

Danny Lin, roommate: Kept his attention at the very least, most of these Alexa skills don’t really do that. Wouldn’t see himself really using it too often because he felt it didn’t really apply to him that much.

Karin Wyatt, mom: She likes the California focus and the fun story at the end, helps her pay attention to the newsier elements. Maybe put some more political intrigue in there.

Weekly Update SJSU Crime Watch


What we did the past week: We submitted one 90 second in-depth story and daily content of incidents that have happened around campus.

Issues we had with gathering material (finding sources, verifying facts, interviews, etc.): Former Police Chief Decena was the source we got to interview. We posted from bulletin but did not verify certain incidents such as “medical attention.”

Issues we had with producing the content (writing, recording, editing, etc.): Vinny had trouble access Selina Storyline and was not able to post from her account. Need to have Vinny’s storyline figured out.

Technical issues (with WordPress or Alexa, etc.):None.

Other questions we ran into:

What we are going to do this week. Things to improve. Who is doing what:We plan to improve by:
Introduce each post with “Here are Wednesday’s top THREE (any #) crime stories”
Include the time and date!
Call police to ask questions about at LEAST one story per reporter
Instead of writing the script for Alexa, RECORD the scripts in your voice
Order the stories in ORDER OF IMPORTANCE

How we are going to test our skill this week: Instead of just posting to storyline we will test with Alexa

What is DACA?

The program was introduced in 2012 by President Barack Obama as a stopgap measure that would shield from deportation people who were brought into the United States as children. The status is renewable, lasting two years at a time. The program does not provide a pathway to citizenship.