SJSU Crime Watch User Interviews

John said there should be markers so that the user can clearly distinguish between the three or two stories that are in that day’s bulletin. Most of the people who we interviewed said that the bulletin is very informational but some of the terminology was a little confusing for them to understand, especially some of the police terms. Most of the listeners agreed that we should continue recording the crime update in our own voice because it sounds more conversational and is easier to understand than Alexa’s voice.

Some suggestions they offered were to include more information that may not be related to crime. For example, Max suggested we also include traffic information. Considering that people will most likely listen to SJSU Crime Watch when they are getting ready for the day and would be interested in dangerous traffic or weather conditions on that day.

Elyse: Selina’s roommate

Maya: Selina’s roommate

Lili: Selina’s friend

Amy: Selina’s boss

Max: Selina’s friend

May: Vinny’s mom

John: Vinny’s dad

Jaleny: Vinny’s friend

Keiana: Vinny’s friend

Riley: Vinny’s roommate

SJSU Crime Watch Marketing Plan

SJSU Crime Watch is an Alexa skill catered to SJSU students and staff or anyone who may be interested in crime activity around campus. We plan on growing our audience through social media engagement and advertisements. We will add the name of our skill to our email signature, post about it on Twitter, Facebook, Snapchat and Instagram. Snap and Instagram stories have a feature that allows you to link websites to a post on our story which makes it easy for anyone viewing our story to visit our Alexa skill page.

We will also buy an advertisement in the Spartan Daily and the Metro as well as a radio ad in SJSU’s student-run radio station. Another way we will try to get users is by raffling prizes for people who enable our skill. People can enter by enabling our skill and retweeting/reposting our tweets and Instagram posts. Then we will pick a winner at random and they will win an Amazon Echo that our team will purchase with our budget.